{"id":71,"date":"2025-12-05T03:38:35","date_gmt":"2025-12-05T03:38:35","guid":{"rendered":"https:\/\/hwahaeglobalblog.kinsta.cloud\/?page_id=71"},"modified":"2026-01-08T01:34:39","modified_gmt":"2026-01-08T01:34:39","slug":"brand-spotlight","status":"publish","type":"page","link":"https:\/\/www.hwahae.com\/blog\/brand-spotlight\/","title":{"rendered":"Brand Spotlight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"71\" class=\"elementor elementor-71\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0e28c4 e-flex e-con-boxed e-con e-parent\" data-id=\"3a0e28c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfeb69d elementor-widget elementor-widget-spacer\" data-id=\"7bfeb69d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eeef4e2 elementor-widget elementor-widget-heading\" data-id=\"2eeef4e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Spotlight\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a77d3ee elementor-widget elementor-widget-spacer\" data-id=\"3a77d3ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4655a18e elementor-widget elementor-widget-heading\" data-id=\"4655a18e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet the K-beauty brands making headlines today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbdf0b6 elementor-widget elementor-widget-spacer\" data-id=\"7fbdf0b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d48803 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"41d48803\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5499 post type-post status-publish format-standard has-post-thumbnail hentry category-brand_spotlight\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.hwahae.com\/blog\/2026\/03\/26\/vt-reedle-shot-guide\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-1024x616.png\" class=\"attachment-large size-large wp-image-6749\" alt=\"VT Cosmetics Reedle Shot lineup featuring six variants in different colored bottles \u2014 including Collagen Reedle Shot 100 in pink, Reedle Shot 100 in gold, Reedle Shot 300 in silver, Pro Cica Reedle Shot 100 in green, and Hydrop Reedle Shot 100 in blue \u2014 arranged on a neutral surface with the Reedle Shot 300 front and center.\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-1024x616.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-300x181.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-768x462.png 768w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-1536x925.png 1536w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2026\/03\/\ub9ac\ub4e4\uc0f7\uc378\ub124\uc77c-1-2048x1233.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.hwahae.com\/blog\/2026\/03\/26\/vt-reedle-shot-guide\/\" >\n\t\t\t\tReedle Shot Guide: What It Is, How to Use, and How to Choose\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3\uc6d4 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Reedle shot explained in one guide. Learn whether a reedle shot is really effective, how to use VT reedle shot 100, 300, and 700, and how to choose the right reedle shot for your skin type.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4380 post type-post status-publish format-standard has-post-thumbnail hentry category-brand_spotlight category-ingredient\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/31\/beauty-of-joseon-ingredient-guide\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960-1024x614.png\" class=\"attachment-large size-large wp-image-4381\" alt=\"banner image of beauty of joseon skincare line\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960-1024x614.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960-300x180.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960-768x461.png 768w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960-1536x922.png 1536w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/JOB_1600x960.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/31\/beauty-of-joseon-ingredient-guide\/\" >\n\t\t\t\tBeauty of Joseon Ingredients Explained: Benefits, Skin Types, and How to Choose\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12\uc6d4 31, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Explore Beauty of Joseon\u2019s ingredient lines, from ginseng and rice to green plum and centella. Learn benefits, skin types, and how to find your ideal BOJ routine.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3650 post type-post status-publish format-standard has-post-thumbnail hentry category-brand_spotlight\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-skincare-brands-koreans-love\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960-1024x614.png\" class=\"attachment-large size-large wp-image-4139\" alt=\"\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960-1024x614.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960-300x180.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960-768x461.png 768w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960-1536x922.png 1536w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/24_Koreans-Truly-Love_1600x960.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-skincare-brands-koreans-love\/\" >\n\t\t\t\t6 Best Skincare Brands Koreans Truly Love\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12\uc6d4 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover the 6 best Korean skincare brands Koreans truly love and repurchase. No hype\u2014just real results, hidden gems, and award-winning.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3609 post type-post status-publish format-standard has-post-thumbnail hentry category-brand_spotlight\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-kbeauty-hwahae-award-brands\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-1024x614.png\" class=\"attachment-large size-large wp-image-4140\" alt=\"\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-1024x614.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-300x180.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-768x461.png 768w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-1536x922.png 1536w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-kbeauty-hwahae-award-brands\/\" >\n\t\t\t\tBest K Beauty Brand Picks from the 2025 Hwahae Awards\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12\uc6d4 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover top Hwahae winning K Beauty picks for cleansing, hydration, PDRN care, sun protection, and soothing in this curated brand guide.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3098 post type-post status-publish format-standard has-post-thumbnail hentry category-brand_spotlight\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.hwahae.com\/blog\/2025\/11\/17\/numbuzin-numbered-skincare\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960-1024x614.png\" class=\"attachment-large size-large wp-image-4148\" alt=\"A display of numbuzin sheet masks arranged by numbered lines on white podiums. Each mask targets a specific skin concern such as soothing, brightening, pore care, or firming, visually representing numbuzin\u2019s numbered skincare system that helps users easily choose the right Korean skincare solution based on their skin needs.\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960-1024x614.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960-300x180.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960-768x461.png 768w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960-1536x922.png 1536w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/11\/10_numberzin_1600x960.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.hwahae.com\/blog\/2025\/11\/17\/numbuzin-numbered-skincare\/\" >\n\t\t\t\tRooted in Simplicity, Defined by Numbers: numbuzin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t11\uc6d4 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover numbuzin\u2019s numbered skincare system: clear, simple, and effective. Find your number for soothing, brightening, or anti-aging skin solutions.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Spotlight\u200b Meet the K-beauty brands making headlines today<\/p>\n","protected":false},"author":1,"featured_media":1246,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-71","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":43,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":4796,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/pages\/71\/revisions\/4796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}