{"id":3609,"date":"2025-12-17T04:09:50","date_gmt":"2025-12-17T04:09:50","guid":{"rendered":"https:\/\/www.hwahae.com\/blog\/?p=3609"},"modified":"2026-01-08T07:30:16","modified_gmt":"2026-01-08T07:30:16","slug":"best-kbeauty-hwahae-award-brands","status":"publish","type":"post","link":"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-kbeauty-hwahae-award-brands\/","title":{"rendered":"Best K Beauty Brand Picks from the 2025 Hwahae Awards"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">The Hwahae Awards highlight the best Kbeauty products real users return to, review highly, and consistently repurchase. Rather than focusing on hype, these Hwahae rankings reflect everyday performance, skin friendliness, and long term satisfaction. Below is a brand by brand breakdown of standout products that earned top positions across categories, along with a quick look at what each brand is known for.<\/span><\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_1.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-pale-pink-color has-text-color has-link-color wp-elements-59b86cec1ccf82f4b301265bd245d1a7\">FAQ on Hwahae Rankings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Why can I trust these rankings?<\/h3>\n\n\n\n<p>They are based on real user feedback, not paid promotions.<br>Products rank higher when users consistently repurchase and review positively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Does this reflect what\u2019s popular in Korea?<\/h3>\n\n\n\n<p>Yes. Rankings are driven by real time data from Korea\u2019s largest beauty review community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How do I find products that fit me?<\/h3>\n\n\n\n<p>Browse curated ranking themes, top rated categories, hidden gems, or personalized picks by skin type and age.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hwahae.com\/en\/awards\/home\/2025\">Click Here to See the 2025 Hwahae Awards List !<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Hwahae Ranking Winners:&nbsp;<\/span><\/h2>\n\n\n\n<h6 class=\"wp-block-heading\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6&nbsp;<\/strong><\/span><span style=\"color:rgb(0, 166, 171)\"><strong>2025 Second Half of the Year Vegan Awards Cleansing Gels 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>Nacific \u2014 CICA PDRN Gel Cleanser<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/NACIFIC-CICA-PDRN-Gel-Cleanser\/2163112\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2163112\/2163112_20250912145416.jpg\" alt=\"CICA PDRN Gel Cleanser\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">NACIFIC<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">CICA PDRN Gel Cleanser<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.59<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(100)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\">Nacific \u2014 CICA PDRN Gel Cleanser gently cleanses while calming the skin, using cica and PDRN to support barrier repair and hydration.<\/span><\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6&nbsp;<\/strong><\/span><span style=\"color:rgb(1, 167, 172)\"><strong>2025 First Half of the Year Efficacy\/Effect Awards &#8211; Skincare &#8211; Hydration Essences\/Ampoules\/Serums 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:rgb(0, 0, 0)\"><strong>Milba Lab \u2014 Jeju Lava Seawater Hydrating Ampoule Essence<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/MilbaLab-Jeju-Lava-Sea-water-Hydrating-Ampoule-Essence\/2132991\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2132991\/2132991_20250221140936.jpg\" alt=\"Jeju Lava Sea water Hydrating Ampoule Essence\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">MilbaLab<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">Jeju Lava Sea water Hydrating Ampoule Essence<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.62<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(831)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\">Milba Lab \u2014 Jeju Lava Seawater Hydrating Ampoule Essence delivers deep hydration from Jeju lava seawater, leaving skin plump, fresh, and comfortable.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6&nbsp;2025 First Half of the Year Best New Arrivals &#8211; Toner Pads 1st Place<\/strong><\/span><span style=\"color:#000000\"><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\"><strong>Milba Lab \u2014&nbsp;<\/strong><\/span><span style=\"color:rgb(17, 17, 17)\"><strong>Chuncheong Herb Calming Toner Pad<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/MilbaLab-Chuncheong-Herb-Calming-Toner-Pad\/2132987\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2132987\/2132987_20250221135545.jpg\" alt=\"Chuncheong Herb Calming Toner Pad\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">MilbaLab<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">Chuncheong Herb Calming Toner Pad<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.66<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(409)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\">Milba Lab \u2014 Chuncheong Herb Calming Toner Pad soothes sensitive skin with herbal extracts while lightly hydrating and refining texture<\/span><\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6 2025 Second Half of the Year Next Beauty &#8211; Skincare &#8211; Moisturizing Face Moisturizers 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>EARTHAT \u2014 Comforting Cream<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/EARTHAT-VEGAN-FORMULATED-FOR-FACE-COMFORTING-CREAM\/2077541\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2077541\/2077541_20231114141022.jpg\" alt=\"VEGAN FORMULATED FOR FACE COMFORTING CREAM\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">EARTHAT<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">VEGAN FORMULATED FOR FACE COMFORTING CREAM<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.62<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(409)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\">EARTHAT \u2014 Comforting Cream nourishes dry or stressed skin with a rich yet soothing texture, helping restore softness and comfort.<\/span><\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6&nbsp;<\/strong><\/span><span style=\"color:rgb(1, 167, 172)\"><strong>2025 Beauty Awards&nbsp;Skincare Device 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>medicube \u2014 Booster Pro<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/medicube-AGE-R-Booster-Pro\/2155769\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2155769\/2155769_20250814135427.jpg\" alt=\"AGE-R Booster Pro\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">medicube<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">AGE-R Booster Pro<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.64<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(73)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\">medicube \u2014 Booster Pro enhances skincare absorption with targeted microcurrent technology, helping treatments work more effectively.<\/span><\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6 2025 Second Half of the Year Best New Arrivals &#8211; Toners 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:rgb(0, 0, 0)\"><strong>eple:me \u2014 Hydra Cell Boosting Toner <\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/eple-me-HYDRA-CELL-BOOSTING-TONER\/2147954\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2147954\/2147954_20250703155250.jpg\" alt=\"HYDRA CELL BOOSTING TONER\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">eple:me<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">HYDRA CELL BOOSTING TONER<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.67<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(1396)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-ast-global-color-3-color has-text-color\">eple:me \u2014 Hydra Cell Boosting Toner preps the skin with lightweight hydration, helping support a smoother, more balanced complexion.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong> \ud83c\udfc6 2025 Second Half of the Year Next Beauty &#8211; Skincare &#8211; Moisturizing Face Moisturizers 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>eple:me \u2014 Hydra Cell Boosting Serum<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/eple-me-HYDRA-CELL-BOOSTING-SERUM\/2147419\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2147419\/2147419_20250703155049.jpg\" alt=\"HYDRA CELL BOOSTING SERUM\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">eple:me<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">HYDRA CELL BOOSTING SERUM<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.63<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(569)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-ast-global-color-3-color has-text-color\">eple:me \u2014 Hydra Cell Boosting Serum delivers concentrated hydration to plump, smooth, and support the skin barrier.<\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6 2025 Second Half of the Year Next Beauty &#8211; Skincare &#8211; Soothing Toners 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:rgb(0, 0, 0)\"><strong>Purelica \u2014 Slow-aging Cica Toner<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/purelica-SLOWAGING-CICA-TONER\/2148089\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2148089\/2148089_20250701165724.jpg\" alt=\"SLOWAGING CICA TONER\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">purelica<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">SLOWAGING CICA TONER<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.60<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(197)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p>Purelica \u2014 Slow-aging Cica Toner soothes and hydrates while supporting slow-aging care, making skin feel calmer and more balanced.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><strong style=\"color: rgb(0, 166, 172);\">\ud83c\udfc6 2025 Second Half of the Year Next Beauty &#8211; Skincare &#8211; Anti-Aging<\/strong> <span style=\"color:rgb(0, 166, 172)\"><strong>Essences\/Ampoules\/Serums 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>Purelica \u2014 Slow-aging PDRN Ampoule<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/purelica-Slowaging-PDRN-Ampoule\/2148101\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2148101\/2148101_20250701170538.jpg\" alt=\"Slowaging PDRN Ampoule\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">purelica<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">Slowaging PDRN Ampoule<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.49<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(600)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-ast-global-color-3-color has-text-color\">Purelica \u2014 Slow-aging PDRN Ampoule&#8221; uses PDRN to support elasticity, recovery, and long-term skin resilience.<\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6 2025 Beauty Awards Sunscreen Sticks 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 0, 0)\"><strong>Frevits \u2014 Airfit Sun Stick<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/FREBITS-Air-Fit-Sun-Stick-SPF50PLUS-PAPLUS-PLUS-PLUS-PLUS\/2122016\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2122016\/2122016_20241113144816.jpg\" alt=\"Air Fit Sun Stick [SPF50+\/PA++++]\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">FREBITS<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">Air Fit Sun Stick [SPF50+\/PA++++]<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.51<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(546)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-ast-global-color-3-color has-text-color\">Frevits \u2014 Airfit Sun Stick offers lightweight daily SPF protection that glides on easily without stickiness.<span style=\"color:rgb(0, 166, 172)\"><\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:rgb(0, 166, 172)\"><strong>\ud83c\udfc6 2025 First Half of the Year Best New Arrivals &#8211; Sunscreen Sticks 1st Place<\/strong><\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#000000\"><strong>Frevits \u2014 Airfit Sun Finishing Stick<\/strong><\/span><\/h5>\n\n\n\n<a href=\"https:\/\/www.hwahae.com\/en\/products\/FREBITS-Air-Fit-Sun-Finishing-Stick-SPF50PLUS-PAPLUS-PLUS-PLUS-PLUS-02-Clear-Green\/2134730\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"preview-card\" style=\"display:flex;gap:12px;padding:12px;border:1px solid #e0e0e0;border-radius:8px;text-decoration:none;color:inherit;\">\n  <img decoding=\"async\" src=\"https:\/\/img.hwahae.co.kr\/products\/2134730\/2134730_20250414162054.jpg\" alt=\"Air Fit Sun Finishing Stick [SPF50+\/PA++++] [02 Clear Green]\" class=\"preview-image\" style=\"width:64px;height:64px;object-fit:contain;flex-shrink:0;\" \/>\n  <div class=\"preview-info\" style=\"flex:1;min-width:0;\">\n    <div class=\"preview-title-row\" style=\"margin-bottom:4px;\">\n      <span class=\"preview-brandName\" style=\"color:#888;font-size:12px;\">FREBITS<\/span>\n      <span class=\"preview-productName\" style=\"color:#000;font-size:14px;font-weight:500;display:block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\">Air Fit Sun Finishing Stick [SPF50+\/PA++++] [02 Clear Green]<\/span>\n    <\/div>\n    <div class=\"preview-rating-row\" style=\"display:flex;align-items:center;gap:4px;font-size:12px;\">\n      <span class=\"preview-stars\" style=\"color:#f5a623;\">\u2605<\/span>\n      <span class=\"preview-rating-value\" style=\"color:#000;\">4.22<\/span>\n      <span class=\"preview-review-count\" style=\"color:#888;\">(325)<\/span>\n    <\/div>\n  <\/div>\n<\/a>\n\n\n\n<p class=\"has-ast-global-color-3-color has-text-color\">Frevits \u2014 Airfit Sun Finishing Stick&#8221; sets makeup while adding extra SPF, keeping skin protected and fresh throughout the day.<\/p>\n\n\n\n<div style=\"width:100%;height:20px;background-image:url('http:\/\/static.hwahae.co.kr\/img\/border_3.svg');background-size:auto;background-repeat:no-repeat;background-position:center;margin:20px auto;\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Routine with Hwahae Ranking Winners:<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:#d25151\"><strong>AM<\/strong><\/span><span style=\"color:#000000\"><strong> Routine for Hydration and Protection<\/strong><\/span><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Step 01. <span style=\"color:#000000\">Cleanser:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">Nacific CICA PDRN Gel Cleanser<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Gentle gel texture that refreshes skin without stripping.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 02. Hydration Boost: <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">Milba Lab Jeju Lava Seawater Hydrating Ampoule Essence<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Lightweight mineral moisture that helps skin wake up hydrated.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 03. <span style=\"color:#000000\">Soothing Prep:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">Purelica Cica Toner<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Calms redness and prepares skin for smoother product absorption.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 04. <span style=\"color:#000000\">Moisturizer:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">EARTHAT Comforting Cream<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Soft, balanced hydration that supports the barrier through the day.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 05. <span style=\"color:#000000\">UV Protection:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">Frevits Airfit Sunstick SPF50 PA++++<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Invisible daily sunscreen with an easy glide texture.<\/span><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><em>\ud83d\udc49 <\/em><u><em><a href=\"https:\/\/www.hwahae.com\/en\/discovers\/-kbeauty-sheetmask-hydration-repair-nourish-daily\">Click here for sheet mask recommendations to use in between routines!<\/a><\/em><\/u>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:#4e0ee1\"><strong>PM<\/strong><\/span><span style=\"color:#000000\"><strong> Routine for Repair and Recovery<\/strong><\/span><\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 01. <span style=\"color:#000000\">Hydration Layer:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">eple:me Hydra Cell Boosting Toner<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Water binding hydration that preps skin for nighttime treatment.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 02. <span style=\"color:#000000\">Treatment:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">Purelica PDRN Ampoule<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Slow aging care that supports elasticity and overnight skin recovery.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\"><strong>Step 03. <span style=\"color:#000000\">Moisturizer:<\/span> <span style=\"color:#000000\"><\/span><span style=\"color:#000000\">EARTHAT Comforting Cream<\/span><\/strong><\/h5>\n\n\n\n<p class=\"has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Reinforces the barrier and seals in hydration while you sleep.<\/span><\/p>\n\n\n\n<div style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;color:#00a5aa;background-color:#eefbfb\" class=\"wp-block-roelmagdaleno-callout-block has-text-color has-background is-layout-flex wp-container-roelmagdaleno-callout-block-is-layout-fe9cc265 wp-block-roelmagdaleno-callout-block-is-layout-flex\"><div>\n<p><strong>Editor&#8217;s Note<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-6cb0c87c79cf9ba9092885bf1be84fc1\"><span style=\"color:#000000\">These brands lead consumer trust because they deliver performance without heaviness or irritation. The shift toward steady improvement, gentle ingredients, and slow aging principles continues to define Korea\u2019s modern skincare landscape, and these award winners reflect that evolution.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#d8d8d8;color:#d8d8d8\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#666\"><span style=\"color:#000000\">Discover More \ud83d\udd0d<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-default\"><a href=\"https:\/\/www.hwahae.com\/en\/discovers\/kbeauty-retinol-retinal-guide-for-dullskin\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/w6KLZgMnn4Vte51ouGGjI.png\" alt=\"\" class=\"wp-image-3608\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px\" srcset=\"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/w6KLZgMnn4Vte51ouGGjI.png 1080w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/w6KLZgMnn4Vte51ouGGjI-300x150.png 300w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/w6KLZgMnn4Vte51ouGGjI-1024x512.png 1024w, https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/w6KLZgMnn4Vte51ouGGjI-768x384.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover top Hwahae winning K Beauty picks for cleansing, hydration, PDRN care, sun protection, and soothing in this curated brand guide.<\/p>\n","protected":false},"author":1,"featured_media":4140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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care, sun protection, and soothing in this curated brand guide.","rank_math_focus_keyword":"best Kbeauty,Best Korean skincare,Kbeauty Brand Picks,Hwahae Awards,Best Skincare","rank_math_schema_Article":"","rank_math_facebook_image":"3596","rank_math_twitter_image":"3596","footnotes":""},"categories":[44],"tags":[],"class_list":["post-3609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand_spotlight"],"acf":[],"thumbnail_url":"https:\/\/www.hwahae.com\/blog\/wp-content\/uploads\/2025\/12\/23_Hwahae-Award-Winners_1600x960-768x461.png","title_text":"Best K Beauty Brand Picks from the 2025 Hwahae Awards","excerpt_text":"Discover top Hwahae winning K Beauty picks for cleansing, hydration, PDRN care, sun protection, and soothing in this curated brand guide.","permalink":"https:\/\/www.hwahae.com\/blog\/2025\/12\/17\/best-kbeauty-hwahae-award-brands\/","_links":{"self":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/posts\/3609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/comments?post=3609"}],"version-history":[{"count":7,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/posts\/3609\/revisions"}],"predecessor-version":[{"id":4897,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/posts\/3609\/revisions\/4897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/media\/4140"}],"wp:attachment":[{"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/media?parent=3609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/categories?post=3609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hwahae.com\/blog\/wp-json\/wp\/v2\/tags?post=3609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}