Brand Position
Laneige is a brand that provides innovative water-based hydration solutions and pioneered the sleeping beauty category. Beyond Asia, the brand showcases products for healthy and radiant skin in global markets including North America and Europe, and maintains a position of pursuing continuous skin health through the 'slow aging' message.Technology/Ingredients/Philosophy
Under the slogan "OPEN TO WONDER," Laneige pursues endless curiosity and continuous innovation to research better methods for skin. Through 20 years of water research, the brand has developed proprietary 'Advanced Water Science technology' to focus on supplying and maintaining moisture deep within the skin. By applying innovative ingredients and technologies such as 'Blue Hyaluronic Acid,' 'Moisture Wrap technology,' and 'Korean Micro Blending technology' to products, the brand aims to simultaneously provide scientifically proven efficacy and a sensorial user experience.Target Skin Types
All skin types, dry skin, dehydrated skinBest For
It is suitable for health-conscious women consumers worldwide who pursue healthy and radiant skin and are particularly interested in hydration and skin health. Additionally, it appeals to global customers seeking continuous skin care through 'slow aging,' as well as consumers interested in lifestyle and fashion.