Brand Position
A functional dermacosmetic brand based on naturally-derived ingredients, maintaining reasonable prices with most products priced under 10,000 won and premium lines around 20,000 won.Technology/Ingredients/Philosophy
Seedmul derives its philosophy from the founder's childhood hometown name, meaning 'clear and pure water,' aiming to deliver comfort to the skin. It minimizes potentially harmful chemical ingredients to the human body and provides healthy cosmetics based on natural ingredients at reasonable prices, prioritizing the use of safe and beneficial ingredients over product glamour. Through active communication with consumers, it collects feedback and reflects it in product development, while excluding animal testing and animal-derived ingredients.Target Skin Types
Sensitive skin, troubled skin, oily skinBest For
Suitable for consumers who avoid skin-burdening ingredients and prefer healthy cosmetics based on natural ingredients, users seeking low-irritant products due to sensitive and troubled skin, and customers who want products that the whole family can use with confidence.
