Brand Position
ISOI is positioned as a premium clean beauty brand that excludes suspected harmful ingredients and pursues both safety and functionality based on premium natural-derived ingredients and proprietary technology. In particular, it provides functional skincare that focuses on sensitive skin and specific skin concerns.Technology/Ingredients/Philosophy
ISOI presents the philosophy of 'good ingredients' that excludes suspected harmful ingredients and insists on only premium natural-derived ingredients as 'isoism'. This includes principles of no additives, ingredient supremacy, low skin irritation, and efficacy first. Key ingredients include 'Bulgarian Rose Oil Otto' extracted only 1g from 3,000 rose petals and 'Rose PDRN' that helps improve blemishes, as well as 'Naturo-9 Anti-Wrinkle Complex' for wrinkle improvement and 4-fold brightening ingredients for whitening effects. It possesses proprietary technology that implements functionality and stability without chemical ingredients, and applies a natural preservation system developed with German experts and low-irritation spicule ampoule technology. Additionally, it practices safety and sustainable beauty by obtaining the US EWG VERIFIED mark first and most domestically and using recyclable eco-friendly packaging materials.Target Skin Types
Sensitive skin, acne-prone skin, dry skin, blemish-prone skin, skin with reduced elasticityBest For
The main target is 'intelligent consumers' who carefully check cosmetic ingredients and select products that are good for the skin. It is suitable for customers with sensitive skin, those in their 20s and older with acne-prone skin concerns, and customers of various age groups with various skin concerns.
