Brand Position
As a subsidiary of Amorepacific, it primarily offers basic skincare products at reasonable prices and has established its market position starting as a road shop brand.Technology/Ingredients/Philosophy
Innisfree is based on the philosophy of a 'clean island where pristine nature and healthy beauty coexist happily.' Through recent rebranding, it pursues 'high-efficacy naturalism that explores infinite natural energy to deliver healthy beauty' and is incorporating scientific technology into its products. Key ingredients include Jeju green tea, volcanic pore clay, perilla seed oil, and cica, and it utilizes technologies such as green tea biome, Jeju cica liposome, nano capsule hyaluronic acid, and retinol cica.Target Skin Types
Dry, oily, combination, sensitive, troubled skinBest For
It is a brand suitable for the MZ generation, particularly Gen Z and overseas customers, who pursue low-irritant, high-functional skincare and sustainable clean beauty while valuing conscious consumption.