Brand Position
A K-heritage clean functional brand under Amorepacific, positioned in the mid-to-premium functional skincare market based on traditional Korean wisdom and natural ingredients.Technology/Ingredients/Philosophy
Hanyul reinterprets the wisdom of traditional folk remedies containing Korean benefits through modern skin science to deliver gentle yet powerful efficacy. It utilizes Korean local ingredients such as mugwort, rice, and yuzu, and helps strengthen skin barriers and improve skin resilience through its proprietary microbiome science 'Skin Balancer™'. It provides a design with Korean aesthetics inspired by ancient medicinal formulas and a skincare experience that satisfies all five senses, pursuing inherent healthy beauty.Target Skin Types
Sensitive skin, dry skin, aging skin, dull skin, pore-concerned skinBest For
It is suitable for customers who value inherent skin health and balanced beauty, and prefer clean functional skincare based on Korean natural ingredients and traditional wisdom.