Brand Position
As Amorepacific's hair specialist brand, it holds a premium position providing high-performance hair and scalp care solutions for professional hair salons and general consumers.Technology/Ingredients/Philosophy
Ayuncae pursues coexistence with the environment through an approach called 'Science with Conscious' and aims for clean formulas. This includes opposition to animal testing, use of fairly produced ingredients, completed safety testing, and use of FSC-certified paper. By incorporating Amorepacific's skin science research expertise, it provides efficient and personalized scalp and hair care solutions, utilizing carefully selected ingredients such as camellia oil, soy protein, green tea extract, ginseng whole plant extract, and black bean extract, along with patented technologies.Target Skin Types
Damaged hair, hair loss concerns scalp, oily scalp, sensitive scalpBest For
It targets both professional hair designers and general consumers who require daily hair care, with particular attention to MZ generation hair designers who lead Korean consumer culture.
