Brand Position
As a private brand (PB) of CJ Oliveyoung, it is a brand that provides high-performance bio skin solutions based on scientific research at accessible price points for the general public.Technology/Ingredients/Philosophy
BIO HEAL B pursues restoring the skin's natural strength through 'BIO HEAL (regeneration, recovery, vitality)'. Its independent research institute 'BIO SKIN LAB' conducts exclusive ingredient research, microbiome research, formulation development, and efficacy verification. It provides verified skin solutions by utilizing key ingredients such as panthenol, cica, and probiotics, along with proprietary delivery technologies such as bio-oliosome tech and bio-flexible liposome™.Target Skin Types
Aging skin, sensitive skin, damaged skin barrier, acne-prone skinBest For
It is suitable for customers seeking in-depth solutions tailored to each stage, from early signs of skin aging to accelerated signs. Additionally, it offers product lines suitable for customers with sensitive and easily irritated skin, those needing skin barrier strengthening, and those requiring acne management and sebum control.