Brand Position
A skincare brand that pursues the skin's inherent health and balance based on naturally derived ingredients and Oriental medicine philosophy, and provides low-irritant solutions especially for sensitive skin.Technology/Ingredients/Philosophy
Under the philosophy of 'capturing the clear and pure flow of nature to bloom deep beauty within you,' Baek-A-Yul aims for the story of 'natural beauty blossoming as it is.' With the sincere heart of an Oriental medicine doctor, it focuses on restoring the skin's inherent health and balance by utilizing carefully selected naturally derived ingredients such as peony flowers, honeysuckle, and three yellows.Target Skin Types
All skin types, Sensitive skinBest For
Suitable for customers who pursue clear and clean skin and prefer naturally derived ingredients, especially those with sensitive skin looking for low-irritant and gentle products.