Brand Position
Providing high-quality skincare at reasonable prices, this is a global K-beauty brand that reinterprets Korea's traditional beauty in a modern way to reach consumers worldwide.Technology/Ingredients/Philosophy
Inspired by 'Gyuhap Chongseo,' the aesthetics and beauty wisdom of the Joseon Dynasty, Joseon Beauty combines traditional Korean herbal (Hanbang) ingredients with modern skin science technology. Under the slogan 'BLEND HERITAGE. CREATE BEAUTY.', it focuses on nourishing the skin while minimizing irritation, strengthening the skin barrier, and soothing. It strategically utilizes natural-derived and functional ingredients such as ginseng, rice extract, propolis, and niacinamide.Target Skin Types
All skin types, sensitive, acne-proneBest For
It is suitable for consumers who prefer gentle skincare based on Korea's traditional beauty wisdom and natural-derived ingredients, as well as diverse global consumers seeking high-quality skincare at reasonable prices. It is particularly suitable for those with sensitive or acne-prone skin who seek to minimize skin irritation while looking for nourishment, skin barrier strengthening, and soothing effects.