Brand Position
A global beauty brand that respects individual beauty and provides fun and easily accessible skincare solutions by honestly incorporating high-performance ingredients. While no specific price range is specified, it appears to be positioned with an emphasis on functionality and ingredients.Technology/Ingredients/Philosophy
By Wishtrend is based on the philosophy of 'You are the standard,' respecting each person's individuality instead of uniform beauty standards. It provides effective solutions for skin concerns by utilizing carefully formulated high-performance ingredients such as retinal, bakuchiol, propolis, and Jeju green tea water. Additionally, it makes efforts toward honest ingredients and environmental sustainability through cruelty-free practices, 'N-Free' formulas, PCR plastic containers, and FSC-certified paper boxes.Target Skin Types
Sensitive skin, troubled skin, dry skin, oily skin, combination skin, damaged skin barrierBest For
Suitable for all age groups who prioritize individual beauty and want to easily and enjoyably experience high-performance skincare, from customers needing skin barrier improvement, soothing, and hydration to beginners looking to start wrinkle improvement and anti-aging.
