Brand Position
As one of the leading brands in the domestic dermacosmetics market, it is building trust through pharmaceutical-based technological capabilities. Through a wide range of product lineups from pore and blemish management to high-functional anti-aging, it is establishing a professional position that addresses various age groups and skin concerns.Technology/Ingredients/Philosophy
Centellian24 is based on Dongkuk Pharmaceutical's research and development expertise and technological capabilities in plant-based ingredients for over 50 years. In particular, it applies TECA (Centella Asiatica quantitative extract), the main ingredient of Madecassol, a representative domestic wound treatment product, to cosmetics, and its philosophy is to provide powerful skin science solutions with the goal of maintaining efficacy for 24 hours. Through proprietary Centella Asiatica science technology such as TECAnology™ and Hydra-TECA™, Youth TECA™ and other core technologies and smart delivery system technology, it is researching and developing safe and effective skin solutions.Target Skin Types
Sensitive, damaged skin, dry, oily (pore/blemish concerns), aging skinBest For
It targets a wide range of age groups and all consumers with various skin concerns, including consumers with sensitive skin who need soothing and protection, consumers who want post-procedure skin care, younger consumers with specific skin concerns such as pores and blemishes, and consumers pursuing high-functional management such as anti-aging.
