Brand Position
It is establishing itself as a derma K-beauty brand that combines natural-derived ingredients with advanced skincare technology to provide clinical efficacy.Technology/Ingredients/Philosophy
The Lady adheres to the philosophy of 'clean and safe naturalism' and insists on only good ingredients from nature. It excludes harmful ingredients and uses only safe ingredients that have passed low-irritation clinical tests. Through key ingredients such as banatiol, pink tox, witch hazel, tea tree, and niacinamide, as well as advanced skincare technology, it provides clinical efficacy for specific skin concerns such as pores and elasticity.Target Skin Types
Pore-prone skin, loss of elasticity skin, sensitive skin, all skin typesBest For
It targets customers who need pore and elasticity care, customers with skin sensitized by external stimuli, and consumers of all age groups who prefer safe and gentle products without concerns about harmful ingredients.