Brand Position
As a pioneer in the natural personal care field for over 40 years, this brand provides ethical and sustainable products for health and environmentally conscious consumers.Technology/Ingredients/Philosophy
Inspired by the resilience of desert plants, the brand utilizes naturally derived and organic ingredients. Under the belief that "you deserve to feel wonder," it pursues sustainable ethical practices that create positive impacts on people and the planet. The clean beauty philosophy is proven through various certifications including B-Corp, USDA Organic, Non-GMO Project Verified, and Leaping Bunny cruelty-free, while adhering to the principle of excluding harmful ingredients (parabens, artificial fragrances, SLS/SLES, etc.) alongside key ingredients such as jojoba oil, aloe vera, and tea tree oil.Target Skin Types
All skin types, sensitive skinBest For
Suitable for consumers who prioritize health and the environment, and prefer naturally derived and organic ingredients, as well as safe and eco-friendly products. Particularly recommended for customers who value transparency in product ingredients and sustainable ethical values.