Brand Position
A K-beauty brand expanding domestically and internationally, building trust based on product efficacy and sustainability in the naturalistic skincare market that prioritizes skin safety and low-irritant formulations.Technology/Ingredients/Philosophy
Dewytree operates under the philosophy that 'safe cosmetics revive skin' and adopts 'sincere to skin, peace of mind to earth' as its core slogan. Prioritizing healthy ingredients and low-irritant components to minimize skin irritation, it aims for 'HEALTHY BEAUTY' that restores skin's natural resilience with premium natural ingredients. The brand applies a '7-Free System' that excludes harmful chemical components from skin, and utilizes key ingredients and technologies such as green enzyme papain, amino acids, ultra-fine microfiber sheets, calamine, birch sap, and snail mucin filtrate. Additionally, it strengthens eco-friendly ESG values through refill product launches, FSC™ certified paper materials, and soy-based printing, leading a sustainable consumption culture.Target Skin Types
Sensitive skin, All skin typesBest For
Consumers who prefer skin-safe and low-irritant products and seek skincare suitable for sensitive skin. Suitable for people of all ages and genders who value healthy and sustainable beauty.