Brand Position
Positioning itself as an eco-friendly vegan beauty brand that values self-love and care while considering skin and environmental health. The brand provides a special self-care experience in daily life through natural-derived ingredients, low-irritation formulas, and distinctive fragrances.Technology/Ingredients/Philosophy
Under the slogan 'Hug My Skin, Love Myself', Dear Door emphasizes that small acts of self-care create fundamental beauty. All products exclude animal testing, use plant-based ingredients, and have received vegan certification and low-irritation formula certification. Through collaboration with a French global fragrance house with 100 years of history, the brand offers distinctive and pleasant scents, and pursues sustainability through eco-friendly packaging using FSC-certified paper and plant-based ink. Flagship products such as 'The Hidden Body Scrub' contain Andes salt and PHA ingredients to help with effective exfoliation care, and the brand's philosophy is to provide solutions tailored to individual skin concerns by proposing color solutions for different skin types.Target Skin Types
Best For
Suitable for customers who value self-love and care, or 'self-love and care'. The brand targets 'go-getters' who wish to nurture themselves through small gestures of kindness and cultivate beauty amid the monotony of daily life.
