Brand Position
A globally renowned popular personal hygiene and beauty brand that positions itself to provide high-quality care products to consumers of various ages and genders at accessible price points in everyday life.Technology/Ingredients/Philosophy
Dove believes that beauty is true authenticity rather than appearance, size, or color, and through the 'Real Beauty' campaign, it challenges standardized beauty standards and aims to enhance self-esteem in all women. In terms of products, it uses 1/4 moisturizing cream as core technology to keep skin hydrated and soft, and provides gentle cleansers with weakly acidic to neutral pH. Additionally, it opposes animal testing and has received PETA approval.Target Skin Types
All skin types, sensitive skinBest For
It targets women of all ages, body types, and races as its core audience, and particularly provides body confidence education to young people aged 8 to 17 through the 'Dove Self-Esteem Project.' It also offers product lines for men (Dove Men+Care) and infants (Baby Dove), encompassing a wide range of customers on a family basis.