Brand Position
Since 2000, we have been a leading cosmeceutical brand that pioneered a unique position in the derma cosmetics field by launching acne treatment products that were previously prescribed and sold at dermatological hospitals as cosmetics. We provide high-functional skincare solutions based on over 20 years of expertise from Easiham Dermatological Research Institute and position ourselves in the premium skincare market.Technology/Ingredients/Philosophy
Dr. Shuracle is built upon the expertise and clinical data accumulated over 20 years by Easiham Dermatological Research Institute under the slogan 'Curing Skin, Caring Beauty'. We understand the mechanism of skin problems and provide optimized solutions through scientifically validated dermatological approaches. We prioritize the balance between skin-friendly ingredients and skin science, excluding harmful additives such as artificial dyes, parabens, and animal-derived ingredients, and carefully select all ingredients based on rigorous standards and formulations. The 'Seed Mark' emblem engraved on our products symbolizes the fusion of medical science and nature, and all products are from a Cruelty-Free brand that does not conduct animal testing. Additionally, we provide 'Life Moment Care' that deeply addresses diverse age groups from teenagers to those in their 40s and beyond with various skin concerns.Target Skin Types
All skin types, dry skin, sensitive skin, dull skin, oily skin, acne-prone skin, damaged skinBest For
Suitable for consumers who desire visible results without compromising skin safety, as well as K-beauty skincare users with high understanding and interest in ingredients. We provide solutions for users of all ages with various skin concerns such as dryness, sensitivity, excess oil, and dullness, and particularly present customized care for those with oily and acne-prone skin, or skin sensitive to external environments or requiring post-procedure care.
