Brand Position
Doctor Melaxin is positioned as a functional derma cosmetics brand that focuses on addressing aging and specific skin concerns. Based on proprietary technology and patented ingredients, it provides customized solutions for various skin issues, and secures competitiveness through rapid product development and global market expansion strategies.Technology/Ingredients/Philosophy
Doctor Melaxin presents a skincare line that addresses skin aging under the 'SLOW AGING' philosophy. It proposes practical methodologies for aging skin and focuses on resolving various skin troubles and aging concerns through effective ingredients and proprietary patented ingredient formulations. In particular, it maximizes product efficacy by utilizing scientific technological capabilities and key ingredients such as calcium ion-activated patented ingredients, Pore-Laser™ ingredients, PLA ingredients, and 900 million sica exosomes. A function-oriented clear concept and rapid product development and market response are the brand's core operational strategies.Target Skin Types
Aging skin, eye wrinkles, under-eye hollowness, eye bags, enlarged pores, excess sebum, trouble marks, reduced elasticity, neck wrinkles, dead skin cellsBest For
Doctor Melaxin is a suitable brand for consumers who desire practical improvements in specific skin concerns such as eye wrinkles, under-eye hollowness, eye bags, pores, trouble marks, elasticity, and hydration. It targets customers who prefer functional ingredients and derma cosmetics solutions and actively pursue management of skin aging and various skin concerns.