Brand Position
An accessible beauty brand for consumers who want to express their individuality through easy and enjoyable beauty experiencesTechnology/Ingredients/Philosophy
Editbe aims for 'Create your own Beauty' and respects individual preferences, helping people freely enjoy beauty in their own way. The products feature SPF50+/PA++++ UV protection, skin-soothing and trouble-care benefits using mugwort, cica, and houttuynia cordata ingredients, moisturizing and barrier-strengthening effects through hyaluronic acid and panthenol, and cooling fixing technology to provide effective results.Target Skin Types
Sensitive, trouble-prone, dry, and dehydrated skin typesBest For
Suitable for consumers who pursue unconventional enjoyment and fresh beauty, and want to easily and fun create their own beauty identity.