Brand Position
A skincare brand specializing in sensitive skin, aiming for a healthy skin routine through products that can be used with confidence every day.Technology/Ingredients/Philosophy
IAIO pursues 'Everyday It Is Okay!' as its goal, seeking healthy changes for sensitive skin. With honest efficacy and comfortable usability as core philosophies, it conducts endless testing and upholds simplicity, honesty, and peace of mind as core values. It utilizes various key ingredients such as panthenol, centella asiatica extract, ectoin, hyaluronic acid, and vitamin B5, and applies plant extracts including Korean blue tansy, perilla, and red camellia, as well as vegan collagen and a triple antioxidant formula. Products are also developed in collaboration with Korean children's facial centers.Target Skin Types
Sensitive SkinBest For
Customers with sensitive skin and professional self-stylists who create and enjoy their own unique style