ETUDE Review: Best Makeup Products Based on Real User Reviews

ETUDE ETUDE

ETUDE is an affordable Korean skincare and makeup brand offering playful, high-quality beauty products.

Summarized by AI

ETUDE Overview

Total Products	4,549View All
Average Rating	4.02
Total Reviews	250,023
Popular Keywords	Makeup play, color diversity, reasonable prices

Jan 30, 2026 (UTC) Updated

About ETUDE Brand

Brand Position

A popular brand that provides high-quality makeup and skincare products at reasonable prices for young women.

Technology/Ingredients/Philosophy

Based on the philosophy of viewing makeup as enjoyable play (Makeup Play), it helps young women express their individuality and discover beauty. In particular, it showcases products utilizing gentle ingredients and technologies that provide skin comfort, such as the 'Pure' line with pH 5.5 weakly acidic formula designed for sensitive skin.

Target Skin Types

Sensitive skin

Best For

Suitable for young women starting their first makeup experience to all young women who express themselves and find joy through makeup.

Best ETUDE Ranking Products

Products are ranked based on user ratings, review volume, and overall reliability.

ETUDE curl fix Mascara [01 Black]

4.631,848

$11.12/8g

“This waterproof mascara delivers impressive 12+ hour curl retention and smudge resistance with a thin brush perfect for defined lashes, but demands dedicated makeup remover and prioritizes definition over volume.”

ETUDE GINGER SUGAR Overnight Lip Mask

4.481,174

$6.25/15g

“Highly effective overnight lip mask that removes dead skin cells and delivers intense hydration, leaving lips smooth by morning. Generous size offers great value, though the sticky texture demands cotton swabs for application and wet wipes for removal.”

ETUDE Soonjung Director's Moisture Sun Cream [SPF50+/PA++++]

4.423,576

$17.38/50ml

“This moisturizing emulsion sunscreen absorbs smoothly without white cast, perfect for dry and sensitive skin as a makeup base. Main drawbacks include frequent eye irritation reports and quick depletion of the small 30ml bottle.”

Best ETUDE Products by Skin Type

Best ETUDE ProductsFor Dry Skin

Best ETUDE ProductsFor Oily Skin

Best ETUDE ProductsFor Sensitive Skin

What Users Say About ETUDE

From an analysis of user reviews, users consistently mention the following:

What Users Love

Etude's Pure line products generally receive many reviews praising their gentle ingredients and low irritation, providing soothing effects and moisture supply for sensitive and acne-prone skin users. Look at My Eyes Shadow is noted as suitable for shading and daily makeup with excellent value for money and beautiful colors. Mascara and fixer products are frequently mentioned for their natural finish and excellent holding power, making them highly practical for daily use.

Common Concerns

The containers of cream and balm products in the Pure line frequently receive feedback regarding convenience of use and hygiene concerns. Eye shadow products are noted for powder fallout and weak cases as drawbacks, and some users report that the color payoff is weak or has a yellow undertone, limiting their application. For the Pure Director Hydrating Sunscreen, some users reported eye irritation.

Overall Summary

Etude products demonstrate efforts to meet diverse skin types and makeup needs based on gentle ingredients and reasonable price points, as revealed through reviews. Users particularly evaluate the soothing and moisturizing effects of the Pure line and the value for money and colors of the tint line positively, while some opinions suggest that improvements in product containers and supplementation of certain usage experiences are necessary.