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ETUDE Review: Best Makeup Products Based on Real User Reviews

ETUDE
ETUDE
ETUDE
ETUDE is an affordable Korean skincare and makeup brand offering playful, high-quality beauty products.
Summarized by AI

ETUDE Overview

Total Products4,571View All
Average Rating4.02
Total Reviews250,669
Popular KeywordsMakeup Play, First Makeup, Colorful Colors

About ETUDE Brand

Brand Position

We provide high-quality makeup products at reasonable prices targeting young women, and have established a popular position in the Korean makeup market.

Technology/Ingredients/Philosophy

Like the brand name Etude, which means 'study' and 'etude' in French, we help customers study themselves through makeup, practice, and find joy. We provide special experiences to customers through 'Princess Marketing' and operate the 'Beautizen' program that supports social communication and the dreams of young women. In product development, we utilize the 'Pure' line with weakly acidic pH 5.5 and ingredients focused on skin soothing and barrier strengthening, and some sun care products include vitamin D to contribute to skin protection.

Target Skin Types

Sensitive skin (Pure line), skin requiring barrier strengthening (Pure line)

Best For

Young women starting makeup for the first time, young female customers who want to express themselves through makeup and find enjoyment

TikTok Real Reviews

Best ETUDE Ranking Products

Products are ranked based on user ratings, review volume, and overall reliability.
  • curl fix Mascara [01 Black]

    ETUDE curl fix Mascara [01 Black]

    4.631,868
    $10.72/8g
    This waterproof mascara delivers impressive 12+ hour curl retention and smudge resistance with a thin brush perfect for defined lashes, but demands dedicated makeup remover and prioritizes definition over volume.
  • GINGER SUGAR Overnight Lip Mask

    ETUDE GINGER SUGAR Overnight Lip Mask

    4.471,239
    $6.03/15g
    Highly effective overnight lip mask that removes dead skin cells and delivers intense hydration, leaving lips smooth by morning. Generous size offers great value, though the sticky texture demands cotton swabs for application and wet wipes for removal.
  • Soonjung pH 5.5 Relief Toner

    ETUDE Soonjung pH 5.5 Relief Toner

    4.3013,411
    $18.09/본품 : 350ml
    No-fuss pH-balanced toner that's super gentle on sensitive skin. Water-like texture absorbs well. Great for layering, can be used as mist or mask.
  • Best ETUDE Products by Skin Type

    What Users Say About ETUDE

    From an analysis of user reviews, users consistently mention the following:

    What Users Love

    According to reviews, Etude Pure line products receive high praise for being gentle and low-irritant with good skin-soothing effects. In particular, the fact that they are fragrance-free, have rich moisture, and smooth application texture has satisfied many users. For makeup products, natural color expression and good cost-effectiveness are mentioned as advantages.

    Common Concerns

    Reviews frequently mention inconveniences with skincare product containers (jar type, stiff lids). Additionally, for certain skin types (oily/combination), some creams may feel heavy or oily, and some users experienced eye irritation with sunscreen. For makeup products, some reviews mention weak cases or disappointing color payoff.

    Overall Summary

    Etude products receive positive evaluations especially from sensitive skin users due to their gentle ingredients and low irritation. However, some reviews mention dissatisfaction with container design or specific usage feel depending on the product.

    Frequently Asked Questions

    A trend appearing in multiple reviews is that users experienced Etude Pure products as gentle, low-irritant, and soothing. However, some oily or combination skin users report that certain cream formulations felt heavy or caused sebum production leading to breakouts, so individual differences may exist. We recommend testing small amounts first.
    The Pure toner is water-type with emphasis on refreshing moisture and cooling effect, and many opinions suggest it works well as a sheet mask. Creams provide moisture and hydration, but it is important to choose the appropriate formulation according to skin type. Some reviews mention that it may lack hydration for dry skin and feel heavy for oily skin.
    The Pure sunscreen generally receives praise for being gentle and moisturizing, but some sensitive users experienced eye irritation. If your eyes are usually sensitive, it is better to apply it avoiding the eye area or test a small amount first. Please note that individual differences may occur during use.

    View All ETUDE Products Ranked by Reviews