Brand Position
A brand that combines natural-derived ingredients with innovative K-beauty technology to provide high-quality skincare at reasonable prices.Technology/Ingredients/Philosophy
Under the philosophy of 'from fruit,' Frudia focuses on delivering the inherent efficacy of fruits to the skin. Through its proprietary R VITA W™ cold-pressed extraction technology, it minimizes nutrient loss such as vitamins and antioxidants in fruits, and increases the content of active ingredients by utilizing a 100% fruit base instead of purified water. It uses natural-derived ingredients instead of artificial components and aims for clean beauty and low-irritant formulas.Target Skin Types
Dry skin, sensitive skin, pore-concerned skin, dull skin, skin with reduced elasticityBest For
It is suitable for consumers who prefer clean beauty products based on natural-derived ingredients. It is especially recommended for customers seeking low-irritant skincare due to sensitive skin, or for consumers of all ages looking for high-quality products at reasonable prices that combine innovative K-beauty technology with the benefits of nature.