Brand Position
As Amorepacific's body care specialist brand, it holds an accessible and popular body care position that brings happiness to everyday life. It provides daily body care products that the whole family can use together.Technology/Ingredients/Philosophy
Happy Bath possesses 'Scent Atelier' technology, which has systematized 10 happy mood fragrances through over 20 years of fragrance research. It prioritizes healthy and safe ingredients and reliable formulations that the whole family can use with confidence, and is also making efforts toward environmental sustainability such as using plant-based plastic containers and reducing chemical substances that cause water pollution. By utilizing various active ingredients such as panthenol, flower petal extracts, and tea tree cicada components, it provides skin moisturization, soothing, and fragrance.Target Skin Types
All skin types, sensitive skin, troubled skinBest For
Happy Bath targets consumers of all ages seeking body cleansers that the whole family can use together. In particular, it is suitable for those who prioritize pleasant fragrance and safe ingredients, and who want body care solutions tailored to skin type concerns (dryness, troubles, etc.).