Brand Position
A vegan clean beauty brand that aims to give rest to skin and the earth, pursuing sustainable beauty through concise and effective minimalist skincare.Technology/Ingredients/Philosophy
Hygge draws inspiration from the Danish word 'Hyggee' and takes as its core philosophy providing sufficient rest to the skin to restore its natural comfortable state. It uses 100% plant-derived gentle ingredients and avoids parabens, mineral oil, artificial colors and dyes, while pursuing cruelty-free clean beauty. By utilizing lactobacillus barrier cream technology and all-in-one functionality, it proposes effective yet simplified skincare routines.Target Skin Types
Sensitive, DryBest For
It is suitable for consumers who want to protect sensitive skin with gentle plant-based ingredients, consumers who prefer clean beauty considering the earth's environment, and those who wish to reduce complex skincare steps and provide comfortable rest to the skin through a minimalist approach.
