Brand Position
As Amorepacific's low-irritation derma moisturizing specialist brand, it provides professional and functional solutions for sensitive skin. Through the 'Comfort Derma by Lab' vision, it is strengthening expertise and expanding its position in the global derma market.Technology/Ingredients/Philosophy
Illiyoon is based on over 40 years of accumulated research on sensitive skin, and aims to restore the skin's natural healthy strength by utilizing moisturizing-specialized ingredients similar to skin. In particular, through the proprietary 'Ceramide Ato™ Complex' that applies the world's first ceramide encapsulation technology, it maximizes skin barrier strengthening and moisturizing efficacy. It pursues the 'Comfort Derma by Lab' philosophy that combines a safe formula excluding artificial fragrances, pigments, mineral oil, and animal-derived ingredients with Amorepacific's research capabilities.Target Skin Types
Sensitive, dry, damaged skin, acne-proneBest For
Illiyoon is suitable for customers of all ages with sensitive skin, and is particularly effective for dry and easily irritated skin. It has expanded its target demographic from millennial women and millennial moms in the past to the MZ generation recently, encompassing a wide range of sensitive skin consumers.