Brand Position
AMOREPACIFIC positions IOPE as a brand that provides fundamental skin solutions within the high-functionality skincare market based on research-driven bio science technology. Previously targeting premium customers, the brand is now expanding its customer base to include the MZ generation.Technology/Ingredients/Philosophy
IOPE's philosophy is to provide fundamental solutions with efficacy that works throughout the entire skin, from surface to deep layers, under the motto 'CHANGE YOUR SKIN FUTURE'. Based on 'Bio Science', the brand researches efficacy ingredients (Bio Origin) and delivery technology (Bio Tech), and focuses on developing high-efficacy products that deliver visible skin changes through 'Clinical Level Tech'. Core ingredients include retinol (RETINOL RX™, Cubecell Technology™) with a 27-year research heritage, next-generation anti-aging ingredient Cenomune™, high-concentration PDRN, and Vitamin C.Target Skin Types
Aging skin, skin with reduced wrinkles and elasticity, sensitive skin, skin requiring UV protectionBest For
It is suitable for consumers who have high interest in high-functionality skincare and seek scientific and fundamental solutions for skin concerns. The target audience ranges from premium customers aged 25-35 to the MZ generation, focusing on those who want to experience visible skin changes.