Brand Position
As a leading player in the global luxury professional hair care market, it aims for salon-quality professional care and establishes a premium price range. It is a high-end brand that provides customized solutions for individual hair and scalp concerns.Technology/Ingredients/Philosophy
Kérastase has pioneered the hair and scalp care field with innovation, science, and sensory experience as core values. Under the 'We Care' slogan, it pursues inclusive luxury through sustainable formulas and eco-friendly packaging with responsibility for hair, people, and the planet. Based on scientific research from L'Oréal Advanced Research, it provides personalized solutions and optimal results by utilizing advanced technologies and carefully selected premium ingredients such as hyaluronic acid, ceramides, abutin, and stemoxydine.Target Skin Types
Damaged hair, dry hair, hair loss and fine hair, colored and bleached hair, frizzy and wavy hair, aging hair, scalp concerns (dandruff, oiliness, sensitivity), all hair typesBest For
Consumers of all genders who seek professional and luxurious customized hair care solutions to address various hair and scalp concerns. It is particularly suitable for customers who value salon-quality expertise and superior sensory experience.
