Brand Position
A global cosmetic brand positioned to make high-quality luxury beauty products based on scientific innovation easily accessible to the general public.Technology/Ingredients/Philosophy
Through over 110 years of pioneering scientific research and responsible innovation, we develop safe and clinically proven beauty products. Since 1989, we have discontinued animal testing and utilize 'EpiSkin' technology, while contributing to environmental protection by participating in the 'L'Oréal for the Future' initiative for sustainable growth. We are guided by a philosophy of helping all women recognize their own worth and independently complete their beauty.Target Skin Types
All skin types, combination, acne-proneBest For
Suitable for men and women of a wide age range who value their own worth and pursue scientific efficacy and responsible innovation. In particular, it is a brand that supports women who wish to independently complete their beauty.