Brand Position
A French dermatological cosmetic brand specialized in sensitive skin, positioned in the market based on scientific credibility through dermatologist recommendations and pharmacy sales.Technology/Ingredients/Philosophy
La Roche-Posay, under the belief of 'transforming the lives of sensitive skin,' develops scientifically effective products through close collaboration with dermatologists. It uses La Roche-Posay thermal spring water rich in selenium as a key ingredient, adheres to safety and efficacy standards stricter than international cosmetic regulations, and maintains minimal essential ingredient formulations. Additionally, it leads cutting-edge skin science such as skin microbiome research and provides solutions for sensitive skin by utilizing proprietary ingredients and technologies including panthenol, niacinamide, Melasyl™, and Cell-Oxid Shield®.Target Skin Types
Sensitive skin, oily and acne-prone skin, extremely sensitive and allergic skin, dry and atopic skin, delicate infant skin, photoallergic skin, skin with weakened defense against external irritants, and skin of patients experiencing skin problems due to cancer treatment.Best For
It targets consumers of all ages from 1 to 100 years old who are interested in skin health and prioritize safety and protection. In particular, it provides optimized solutions for people with various skin concerns including sensitive skin, acne, eczema, rosacea, and psoriasis.
LAROCHE-POSAY
