Brand Position
Positioned as a premium derma skincare brand based on Bebecook's credibility in the infant skincare market. We emphasize differentiated product efficacy through dermatological research and expert participation, providing professional solutions for delicate baby skin.Technology/Ingredients/Philosophy
Labrie adopts 'Real Derma Based on Dermatological Science' as its core philosophy. By combining clinical data from dermatologists, prescription design from cosmetic researchers, and authenticity from 2 million parenting mothers, we carefully formulate only the essential ingredients needed for delicate baby skin. In particular, the 'Secol-G ingredient' composed of ceramide, fatty acids, and cholesterol in a golden 3:1:1 ratio helps strengthen the skin barrier, while 'inositol,' a breast milk-derived moisturizing ingredient, provides deep hydration. Additionally, 'plant-derived PDRN ingredient' (contained in Enriched Cream) helps build a strong skin barrier for delicate skin.Target Skin Types
Sensitive skin, dry skin, infant skinBest For
The brand is suitable for parents who prioritize infant skin health, especially parenting mothers seeking gentle and dermatologically-sound products.
