Brand Position
As the first domestic road shop brand, we started with reasonable prices and superior quality. Currently, we are positioning ourselves as a global brand representing K-beauty.Technology/Ingredients/Philosophy
Under the philosophy of 'BEAUTY IN EVERY MOMENT (beauty exists in every moment of our daily lives)', Missha pursues hybrid beauty focused on skin essence and function. We focus on delivering optimal effects through efficacy-driven ingredients with unnecessary elements removed, advanced customized absorption technology, and research based on the needs and data of ten million customers. Each product line utilizes proprietary ingredients and methods such as extreme fermentation ingredients, Corezosome™ delivery mechanism, Vitamin C liposome formula, and Active Delivery System (ADS) technology.Target Skin Types
Moisture deficiency, loss of elasticity, pigmentation, skin soothing, nutritional deficiencyBest For
It encompasses consumers of various ages both domestically and internationally who prefer reasonable prices and verified quality, and is particularly suitable for younger consumers seeking efficacy-driven solutions for skin concerns.