Brand Position
Based on natural ingredients from village farms worldwide and eco-friendly values, it is a premium personal care brand that provides high-functionality and emotional experiences suited to the refined lifestyle of Seoul residents.Technology/Ingredients/Philosophy
Mongclos advocates 'house beauty from farms around the world' and provides effective and eco-friendly personal care products using superior natural ingredients sourced from village farms globally. The brand prioritizes product functionality and tactile experience, creates atmosphere through fragrance, and expresses unique style through subtle details. In particular, the scalp solution shampoo utilizes ingredients such as wine extract and phyto G-clover complex to address specific scalp concerns. The brand pursues sustainable beauty and essential purity, and emphasizes the experience of connecting product usage as rituals.Target Skin Types
Oily/Acne-prone scalp, Sensitive scalpBest For
The primary target is 'Seoulians' who reside in Seoul or enjoy Seoul's culture. They possess refined lifestyles and sophisticated tastes, and value the experience provided by the brand and personal expression beyond simple product purchases. It is also suitable for consumers who wish to express their identity through K-fashion and K-beauty.
