Brand Position
Now Foods is a brand that aims for popular accessibility by providing high-quality natural wellness products at reasonable prices. Through a diverse product line, it offers a wide range of choices to consumers pursuing a healthy lifestyle, and particularly emphasizes natural ingredients and strict quality control in its personal care product category.Technology/Ingredients/Philosophy
Since 1968, Now Foods has been practicing its mission of "providing valuable products and services so that people can lead healthier lives" through family management. Based on the core belief that "high-quality health products should not become a luxury reserved only for the wealthy," the company prioritizes the use of natural ingredients, sustainable sourcing of raw materials, and transparency. The company conducts over 31,000 quality tests monthly in its own research laboratory and maintains strict quality control through GMP certification. It does not use artificial colors, flavors, hydrogenated oils, or synthetic sweeteners, and strives to avoid synthetic preservatives in personal care products. Through various certifications such as Non-GMO, USDA Organic, and Cruelty-Free, it ensures ingredient transparency.Target Skin Types
All skin types, dry skinBest For
It targets all people pursuing a healthy lifestyle, and is particularly suitable for consumers who prefer natural ingredients even in products applied to the body and wish to avoid synthetic preservatives. Millennials who are beginning to take interest in health and those already actively practicing a healthy lifestyle are also key targets.
