Brand Position
Nuxe is a premium natural dermo cosmetics brand based on naturally-derived ingredients and scientific expertise. Through professional expertise in French pharmacies and sensory user experience, it positions itself to provide 'everyday luxury'.Technology/Ingredients/Philosophy
Under the philosophy of 'an ideal meeting of nature and luxury,' Nuxe combines active ingredients inspired by nature with cutting-edge scientific technology to develop skincare products with proven efficacy. It places importance on providing a pleasant sensory experience during product use, and fulfills social and environmental responsibilities through sustainable sourcing and production. Seven precious plant oils, honey, plant-based milk, and micro-algae oil are utilized as key ingredients, and innovative technologies such as Alfa [3R] technology are applied.Target Skin Types
All skin types, dry skin, combination skin, aging skinBest For
Nuxe is suitable for customers who value naturally-derived ingredients and scientific efficacy, and pursue 'everyday luxury' through sensory user experience. It targets discerning customers with diverse skincare needs including moisturizing and nourishment, encompassing women from their 25s to those over 65 with anti-aging concerns. Additionally, it appeals to consumers who consider sustainability and environmental responsibility.
NUXE
