Brand Position
As the 'Neutrogena' brand that provides high-quality innovative products at reasonable prices, it is establishing a broad presence in the accessible skincare market for everyone.Technology/Ingredients/Philosophy
Neutrogena takes 'science-based skincare' as its core philosophy, guaranteeing product efficacy and safety through clinical research and dermatologist verification. It makes efforts to exclude harmful or unnecessary ingredients from skin, and addresses various skin concerns by utilizing key ingredients such as hyaluronic acid, retinol, and salicylic acid, as well as proprietary technologies like Helioplexa® and Skin360™. Additionally, it is committed to improving sustainability across all processes including ingredients, packaging, and distribution.Target Skin Types
Dry, troubled, aging skin, sensitive skin, all skin typesBest For
It is suitable for consumers who care about their own skincare and seek trustworthy products, particularly customers who value dermatologist recommendations and expect results. It targets a broad customer base spanning various age groups, genders, races, and skin tones, including Gen Z and millennial women, as well as teenagers and young adults seeking comprehensive skincare routines.
Neutrogena
