Brand Position
As LG Household & Health Care's natural hair and scalp care specialist brand, it combines natural-derived ingredients with functionality and is positioned in a market widely accessible through large-scale retailers and online shopping malls.Technology/Ingredients/Philosophy
Organist uses 100% natural organic oils and plant-derived surfactants, pursuing mild ingredients close to nature with a silicone-free formula. It applies proprietary technologies and ingredients such as Cuticle filler™ technology that helps restore health to damaged hair, Ginger Biotics™ for customized scalp care tailored to individual concerns, and Green-Relief Formula, securing efficacy and safety through vegan and German derma test certifications.Target Skin Types
Damaged hair, dry scalp, itchy scalp, dandruff-prone scalp, oily scalp, heat-sensitive scalpBest For
It is suitable for modern individuals who want to heal damaged hair in a naturalistic way and customers seeking natural scalp care for the whole family with various scalp concerns such as dandruff, scalp dryness causing itchiness, excess oil, and heat sensitivity.