Brand Position
A premium naturalism skincare brand under Estée Lauder Companies, positioned in a market that emphasizes scientific efficacy based on naturally-derived ingredients and environmental responsibility.Technology/Ingredients/Philosophy
Origins is built on the philosophy of 'Powered by Nature, Proven by Science,' combining powerful plant-based ingredients, organic components, and 100% natural essential oils with advanced scientific technology to demonstrate efficacy. The brand utilizes various key plant-derived ingredients such as Anogenesis, Ganoderma lucidum, coffee beans, and bamboo charcoal, while also applying innovative technologies like upcycling and fermented apple peel. The brand also places importance on approaching holistic beauty that encompasses overall health of the mind, body, and spirit. With a deep commitment to environmental protection, it pioneered the industry's first cosmetic container recycling program and adopts eco-friendly production methods including the use of recycled packaging, opposition to animal testing, and utilization of wind and hydroelectric energy. The brand maintains strict product development standards that do not use SLS (Sodium Lauryl Sulfate) or SLES (Sodium Lauryl Ether Sulfate).Target Skin Types
Aging skin, sensitive skin, dull skin, pore-prone skin, dry skin, skin lacking radianceBest For
Suitable for female customers from their late 20s to 40s who pursue both naturally-derived ingredients and scientific efficacy while showing interest in environmental protection and sustainability. In particular, the brand is also focused on addressing various skin concerns of younger generations, including millennials and Gen Z, such as skin texture, elasticity, and radiance.
