Brand Position
A popular skincare brand that provides high-quality skincare based on scientific research at reasonable prices, while valuing transparency and ethical values.Technology/Ingredients/Philosophy
Paula's Choice adopts the philosophy of 'smart and safe beauty' and develops all products based on research that has undergone scientific research and peer review. It uses proven ingredients at effective concentrations without marketing exaggeration, and prioritizes truth and transparency regarding product ingredients. It is cruelty-free (Leaping Bunny certified) with no animal testing, and avoids skin-irritating ingredients such as fragrances, essential oils, alcohol, and sulfates. It strategically utilizes BHA, AHA, retinol, niacinamide, vitamin C, various antioxidants, and skin-regenerating ingredients (hyaluronic acid, ceramides, etc.) with the goal of promoting skin health. It also makes efforts to adopt eco-friendly packaging and shipping methods for sustainability.Target Skin Types
Oily, dry, combination, acne-prone, sensitive, and aging skinBest For
It is suitable for a wide range of customers from teenagers with acne concerns to adults interested in anti-aging. It particularly appeals to consumers who value scientific skincare, sustainability, ethical values, high-quality products at reasonable prices, and transparency.