PuritoSEOUL Review: Top-Rated Products Based on Real User Reviews

PuritoSEOUL

PuritoSEOUL explores Seoul's culture with K-beauty offering bamboo panthenol and centella serums with natural ingredients.

Summarized by AI

PuritoSEOUL Overview

Total Products	94View All
Average Rating	4.56
Total Reviews	2,299
Popular Keywords	Natural Origin, Vegan, Sensitive Care

Jan 30, 2026 (UTC) Updated

About PuritoSEOUL Brand

Brand Position

Based on Korea's natural-derived ingredients and culture, it is a modern Korean vegan skincare brand that provides comfort to all skin types, including sensitive skin. It pursues ethical values and sustainability, with the goal of expanding into the global market.

Technology/Ingredients/Philosophy

Purito Seoul aims to recover the skin's natural strength and provide comfort to all skin types under the motto 'Find Your Inner Green'. The brand name 'Purito' is derived from 'Purify' and the Chinese character '土' meaning earth and soil, symbolizing a deep connection with nature and the earth. The brand practices ethical values through vegan and cruelty-free products, prioritizing environmental sustainability through the use of eco-friendly packaging. It utilizes CICASOME™ and TECA technology with Korean-sourced Centella Asiatica as a core ingredient to enhance skin delivery and efficacy. Additionally, it combines Korean-derived raw materials such as deep sea water, Jeju hydrangea, and Damyang bamboo with clinically proven active ingredients to provide safe and effective skincare solutions. A distinctive feature is the provision of unscented products for sensitive skin.

Target Skin Types

All skin types, Sensitive skin, Dry skin

Best For

Suitable for people with sensitive and dry skin, and a good choice for customers who prefer gentle and vegan products.

Best PuritoSEOUL Ranking Products

Products are ranked based on user ratings, review volume, and overall reliability.

Best PuritoSEOUL Products by Skin Type

Best PuritoSEOUL ProductsFor Dry Skin

Best PuritoSEOUL ProductsFor Oily Skin

Best PuritoSEOUL ProductsFor Sensitive Skin

What Users Say About PuritoSEOUL

From an analysis of user reviews, users consistently mention the following:

What Users Love

Many users mention that Purito Seoul's Wonder Relief Centella Serum Unscented can be used comfortably on sensitive skin without irritation due to its gentle ingredients and unscented formula. The lightweight and refreshing gel texture is frequently praised for absorbing quickly without stickiness, helping with skin soothing, redness relief, and heat reduction. The hygienic and portable pump container is also noted as an advantage, and some users mention that refrigerated storage provides an even cooler application feel.

Common Concerns

According to several reviews, the Centella Serum lacks sufficient moisture when used alone, with many users noting that additional moisturizing products are necessary for dry skin or during winter. Some users experienced pilling before makeup application, expressed concerns about product deterioration due to the transparent container, and mentioned inconvenience in checking ingredients as the ingredient list is located inside the box. Additionally, a small number of users reported personal skin reactions such as stinging or trouble-causing effects.

Overall Summary

Purito Seoul's Wonder Relief Centella Serum Unscented appears to be effective for soothing sensitive skin with its unscented formula and gentle ingredients, and is particularly popular in summer due to its refreshing feel. However, its moisturizing power is evaluated as somewhat weak, with a tendency to recommend concurrent use with other moisturizing products, and some users have suggested improvements in details such as container design.