Brand Position
Pyeonkangryul excludes ingredients that can irritate the skin and provides mild and safe products with only the essential minimum of naturally-derived ingredients, positioning itself as a health-oriented skincare brand that the whole family, including consumers with sensitive and problematic skin, can use with confidence.Technology/Ingredients/Philosophy
Pyeonkangryul pursues a minimalist philosophy rooted in Oriental medicine that "less is better." It excludes unnecessary ingredients and focuses on restoring the skin's natural oil-water balance and maintaining health by using only the essential minimum of naturally-derived ingredients without irritating components such as fragrances, artificial dyes, parabens, and harmful chemicals. It utilizes ingredients effective for skin soothing, moisturizing, and barrier strengthening, such as astragalus extract, honeysuckle flower extract, centella asiatica/cica, white willow bark extract, hyaluronic acid, and ceramides. It does not conduct animal testing, and some products have received vegan certification.Target Skin Types
Sensitive skin, dry skin, atopic dermatitis, acne-prone skinBest For
Consumers concerned with sensitive or problematic skin, the whole family including babies, consumers who prefer minimalist skincare that excludes unnecessary ingredients
PyunkangYul
