Brand Position
Sodouwe is a vegan & cruelty-free clean beauty brand that excludes animal-derived ingredients and animal testing, while focusing on naturally-derived ingredients and low-irritant formulas. It aims for sustainable consumption for the earth and life, positioning itself as suitable for consumers seeking safe and gentle products.Technology/Ingredients/Philosophy
Under the belief of 'LIFE TOGETHER', Sodouwe makes animal protection, a healthy earth, and the use of natural ingredients most suitable for our bodies its core philosophy. Based on the founder's experience with atopic dermatitis, the brand creates products that exclude harmful chemical ingredients and harness the power of nature. All products are made with 100% vegan ingredients, excluding animal-derived materials and animal testing. Products are formulated with plant-derived ingredients necessary for the human body and strictly quality-controlled low-irritant ingredients. In particular, the brand introduces a functional care line based on naturally-derived sulfur ingredients aimed at restoring the fundamental health of skin and scalp, and has applied the ancient Ayurvedic oil pulling method to oral care products. The brand utilizes fermented ingredients and various plant-derived ingredients such as eucalyptus, olive, peppermint, L-menthol, xylitol, green tea, matricaria, and aloe in its products.Target Skin Types
Sensitive skinBest For
It is suitable for customers seeking healthy and nature-friendly products for animals, the earth environment, and themselves. It is particularly suitable for consumers who value vegan and cruelty-free values and prefer gentle yet effective products that the whole family can use with confidence, as well as people with sensitive skin.
