Brand Position
A high-efficacy clean beauty brand based on natural-derived ingredients that focuses on providing functional solutions for sensitive and problematic skin.Technology/Ingredients/Philosophy
Somebymi adopts 'Clean Beauty' that combines natural-derived ingredients and advanced skin science as its core philosophy. It excludes harmful chemical components such as parabens, sulfates, artificial dyes, and fragrances, and pursues 'New Cleanical Solution' based on traditional Korean knowledge and modern skin science research. By utilizing verified ingredients such as AHA, BHA, PHA, Trucicare™, and retinol, as well as elastic-liposome technology, it provides gentle yet powerful efficacy.Target Skin Types
Sensitive, acne-prone, troubled, oily, dry, aging, all skin typesBest For
It is suitable for consumers seeking gentle and effective solutions for problematic skin such as sensitivity and acne-prone conditions. It is recommended for customers who want customized skincare management for various skin concerns including dryness, fine lines, and dullness, and depending on the product line, it is possible to choose options tailored to skin concerns by age group from 15 years old to 25 years old and above.