Brand Position
A K-beauty brand expanding into the global market, showing strong growth particularly in the US market and strengthening its position by entering major retail channels such as Target.Technology/Ingredients/Philosophy
Ingredient Editor is based on the philosophy of 'ingredient-first,' focusing on the essence of good ingredients and proven efficacy. Using high-performance ingredients that are clinically validated and dermatologically tested, it focuses on solving actual skin concerns, and carefully designs products by considering the role and synergy of each ingredient, formulation, and delivery method. By utilizing various key ingredients such as green tomato, meoru grape, collagen, NMN, EGF, and volupilline, it provides high-efficacy solutions for specific skin concerns such as pores, dark spots, and elasticity.Target Skin Types
Pores, dark spots/blemishes, wrinkles/lifting, hydration/moisture, trouble/soothingBest For
Consumers who solve actual skin concerns and are highly interested in high-functional beauty products. It is particularly suitable for customers seeking solutions for specific skin concerns such as pores, dark spots/blemishes, wrinkles/lifting, hydration/moisture, and trouble/soothing.