Brand Position
Tommy Wolf is a skincare brand specializing in skincare for active men in their 20s and 30s. Based on its expertise in the men's shampoo category in Korea, it has expanded into the US market and focuses on scalp management for active men.Technology/Ingredients/Philosophy
Tommy Wolf provides practical scalp care through innovative and patent-certified formulas that combine science and nature. It maintains a weakly acidic (pH 5.5) balance to preserve the scalp's natural protective barrier and adheres to principles of sulfate-free, silicone-free, paraben-free, and artificial dye-free formulations for gentle ingredients. It emphasizes deep cleansing of scalp impurities and cooling effects, and applies the patented 'Neuron Wave Scent' developed through industry-academia cooperation with Kangwon National University, which helps with psychological stability and improved concentration, considering the overall user experience. Key ingredients include Black Bamboo Complex, 19 plant extracts, and 9-layer hyaluronic acid.Target Skin Types
Oily scalp, active scalp, sensitive scalpBest For
It is suitable for men in their 20s and 30s (MZ generation) with an active lifestyle, particularly those with excess sebum who need scalp cleansing and scalp balance management.
