Brand Position
Tree Hut is America's #1 body scrub brand, offering high-quality self-care products at comprehensive and reasonable prices as a popular brand.Technology/Ingredients/Philosophy
Under the philosophy that 'everyone deserves to enjoy self-care without compromise,' Tree Hut provides high-quality beauty products with enjoyable and sensory experiences at affordable prices. The brand emphasizes the use of 'skin-loving ingredients' that are free from parabens, sulfates, and formaldehyde, and are not tested on animals. Key ingredients include certified organic shea butter, sugar, various natural oils, and extracts. Some products also contain hyaluronic acid and plant-based cleansers.Target Skin Types
All skin typesBest For
Suitable for Gen Z consumers in particular, as well as customers interested in indulgence-focused body care trends such as 'everything shower.' Additionally, it appeals to health-conscious consumers who avoid harmful ingredients and prefer 'skin-loving ingredients.'