Brand Position
Positioned to prioritize accessibility and value-for-money in the skincare market with significantly lower price points compared to other brands with similar clinical formulations. Based on the efficacy of high-quality ingredients, it focuses on democratizing effective solutions by lowering price barriers.Technology/Ingredients/Philosophy
The brand's core philosophy is a commitment to 'authentic clinical formulations.' It concentrates on using scientifically proven high-quality ingredients and helps consumers accurately understand products through transparent information provision. Products are developed around specific active ingredients such as niacinamide, retinol, and glycolic acid, and all products are developed and clinically tested in-house, produced as vegan and cruelty-free.Target Skin Types
All skin typesBest For
Suitable for skincare enthusiasts who prefer an honest and direct approach to skincare. Targeting all people with a mindset that values product efficacy over specific age groups, and particularly communicates with core customer segments such as Gen Z and millennials through social media.
TheOrdinary
