Brand Position
A K-beauty skincare brand that pursues ingredient-based functionality and clean beauty philosophy.Technology/Ingredients/Philosophy
Under the philosophy that "the truth of beauty lies in ingredients," Tobu proposes optimal formulations with suitable raw material combinations and appropriate concentrations tailored to skin concerns. The brand researches the power of natural ingredients to formulate products faithful to their function, and aims for Clean, Vegan, and Cruelty-free K-beauty skincare. It emphasizes gentle formulas without unnecessary additives and utilizes various key ingredients such as collagen, ceramide NP, snow tomato, and collagen spicules.Target Skin Types
Dry, sensitive, dehydrated, and dull skinBest For
It is suitable for customers who want to address actual skin concerns within their daily skincare routine and prefer clean beauty products (vegan, cruelty-free). In particular, it targets customers who wish to manage various skin concerns such as dehydration, dryness, sensitivity, redness, dullness, and skin texture in a gentle and effective manner.