Brand Position
BeGreen is positioned in the market as a vegan skincare brand that prioritizes eco-friendly and sustainable values. It appeals to consumers pursuing clean beauty by excluding animal-derived ingredients and animal testing, and using renewable natural plant-based ingredients and environmentally friendly packaging materials.Technology/Ingredients/Philosophy
BeGreen introduces safe and sustainable products under the philosophy of 'Vegetable' and 'Green'. All products are manufactured as vegan and cruelty-free, excluding animal-derived ingredients and animal testing, and use clean formulas that exclude harmful ingredients that may irritate the skin and focus on pure natural ingredients. In particular, it develops gentle plant-based formulas suitable for sensitive skin. As a key ingredient, it utilizes wild yam extract, a vegan alternative to snail mucin, which contributes to improving skin vitality, deep hydration, and strengthening the skin barrier. Additionally, it enhances moisture retention with panthenol and ceramides, and addresses various skin concerns by utilizing niacinamide, peptides, and vitamin C. The product packaging also adheres to environmentally friendly methods, such as using recyclable sugarcane boxes, paper cushioning materials, and separable labels printed with soybean oil ink, thereby practicing sustainability.Target Skin Types
All skin types, sensitive skinBest For
It is suitable for consumers who are environmentally conscious and prefer vegan and cruelty-free skincare products, as well as consumers with sensitive skin seeking clean and safe natural ingredients.
Vegreen
